Is Apple plateauing?
I've seen countless articles that are saying Apple is plateauing with their technology. I have to say that I agree with it. It's pretty obvious that they're playing it safe with the iPhone 7 they didn't make any gambles, and the new MacBook pros aren't exactly that game changers either despite how well they are doing. So is Apple gonna slowly go down? Well the answer is no they are too big to go down that quickly. Then again, they do need to change things around, and apparently they are gonna have some major changes next year with their iPads and iPhones.
As we all know the iPhone 8 rumours are pretty amazing, and also the iPad rumours are ridiculously amazing as well. To be honest I think 2016 wasn't the best year for apple. Their iPhone sales for the first time went down and iPads sales have gone down as well except the whole tablet industry has gone down as well. That being said Apple did take 107% of the phone revenue for the quarter with their new iPhone 7.
All in all this year was a safe year for apple where they didn't make any risks but next year is when they are gonna change the game hopefully. They're still an industry leader, so lets see what they can do next.